The main destination for Catalan exports outside of Europe is the united States. In the current year, exports to the United States have gone up to almost 12%, a fact that responds to the demand of an integrated and homogenous market with more than 300 million consumers.
Penetration
into the north-American market requires quality products and a good
preparation to compete in a highly competitive environment. Therefore
Catalan companies have at their disposal two services to facilitate the
promotion and sales of their products in the USA.
Catalan
Wines USA helps Catalan cellars to introduce wines to the United
States, a country were the market has been growing for 17 years in a
row. It is a logistics as well as a commercial solution to facilitate
the wine distribution or to enlarge the commercial network in the USA.
The service, which can get subsidies from the European Commission,
offers an active search of importers, distributors and other agents
involved in product positioning in the north-American market.
Up
to 80% of participating cellars in the three previous editions are
already selling or have found an importer in the USA. The next edition
will start next June and the deadline for applying is open until the
10th of May. Do you want to know more about the next edition of Catalan
Wines USA?
The success of this initiative has led to the creation to Catalan Gourmet USA,
a novel logistics and commercial service for gourmet Catalan products.
With the participation of six Catalan companies, Catalan Gourmet USA was
presented at the renowned Chef José Andrés restaurant Jaleo last 22 of
April in Washington, and gathered up to 100 importers, distributors,
chefs, delicatessen chains and restaurateurs from the United States. The
service facilitates the joint shipping of products from Catalonia, its
homologation and their promotion and commercialization.
The 2014 edition of Catalan Gourmet USA plans to hold activities in Atlanta, Seattle and Philadelphia.
These
are to examples of the services offered by the Business Promotion
Center which helps companies to work together to reduce costs, increase
their visibility and multiply the capacity of penetration of quality
Catalan products into a complex market such as the United States.
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